Sunday, March 22, 2009

Picking Up Where The World Left Off...


©2009 Bruce Anttila van Hoover ~ thisisbruce.com

Completed my first digital illustration since 2005. The second in a series of three airplanes called "Blue Yonder." I plan to print these 5 feet wide and put on a show this summer with a few photography pieces - see my photography blog for those details (coming soon)

Seems spring is a very productive time of the year. I've had my 7th week in a row of 50+ hours. With so many people suffering out there and with so many unemployed, I cherish every moment I am working. I am thankful for each and every client, each project, each mundane detail, I cherish all of you, clients who have faith in me and in my work. I am honored by each request no matter how big or small.

So much has happened, it's obvious I can't bring you up to date in one blog, nor will I try.

(Pandora is the new sliced bread.)

I've lost 1 client, gained 5 more, bought a house, remodeled (and still remodeling) it, I have a new 400sf office, wood-burning stove to keep me warm in the winter, and a new MacBook Pro laptop computer, which is nothing short of amazing. I am working now across all time zones, from DC to Hawaii!

I've joined a rock band, picked up my illustrations, and feel I am on an upswing of creativity. I feel like I am doing what I need to do, in every keystorke, every mouse click, every creative glance at my monitor, every run up my piano, every dreary morning chopping wood to get a fire lit for the day's warmth. I am blessed. I have found flow in Montana.

Did I mention the rock band?

Monday, April 28, 2008

Missoula Weekend

Complete story on this can be found at Newly Nomads.

























Monday, March 31, 2008

Changable Seasons...


Image: Sunflowers. ©2008 Bruce Anttila van Hoover ~ THISISBRUCE.COM, LLC

You may or may not have noticed, I self-edited. Right here, there was a post, now it is replaced with this one. Yup. Gone. Two clicks and done. Sorry, this blog isn't about student loans and frankly the solicits were getting annoying. Damn phishers.

It's another night home alone without Tia. I'm struggling to find things to do with myself when she is working late. I exercise at lunchtime, best weather of the day in the peripheral season in a northern climate. I think I may start composing music again. I miss my keyboard.

I'm working in the art room on some evenings when inspiration strikes. The artisan gods have blessed me recently with another project. You remember the last one, "Nude with Wine" yeah, that was months ago, like four months, to the day. I've worked on projects since then, you won't see them here, they had a purpose... to help start our nightly fires. The oil colors lit up in an insignificant momentary blaze. They weren't worth the paper I spent to produce it, not to mention the time and the materials.

So I'm on another project. Or done actually. The energy flow working in my favor for a change. Beautiful time spent. Just wish this kind of inspiration would strike more often...

The days are getting longer. I'm seeing the full-swing of the season change! Just need warmer weather!

Hope you enjoy it.

Thursday, January 24, 2008

THISISBRUCE.COM, LLC is launched!


Well, quite a bit has happened since I blogged last. I registered my business name with the State of Montana, established a business bank account, found a CPA to help me set up my business, AND I am now a member of the Kalispell Chamber of Commerce. I am now officially THISISBRUCE.COM, LLC. Feels strange and powerful to say I am now a DOT COM business! I've gotten used to being BRUCE, the guy people send work to, the freelancer. I feel so "ADULT" now!

I solicited people I work with and work for in order to get some advice on how I should attract new business for myself. I got some great responses and I thank everyone for helping me with that undertaking. As a result, I've written my "30-second" spot, the way I tell others about who I am and what I'm doing:

"Thisisbruce.com is an advertising and marketing company offering high-end creative services at competitive prices. Work produced at Thisisbruce.com is always fresh and always created from scratch, ensuring you get customized, original artwork, never a template or clip art. Specializing in corporate and brand identity (logo design), web design, integrated advertising campaigns, marketing and print collateral, outdoor signage and environmental design, fleet and vehicle graphics, animation, and professional photography. Thisisbruce.com is optimized for working with small to medium-sized businesses, entrepreneurs, celebrities, government offices, and not-for-profit organizations. While Thisisbruce.com is a web-based company, in-person meetings are considered the standard. Samples of work can be found at Thisisbruce.com. Please call for a complimentary analysis of your current advertising needs, 941/224.0415 or email me at bruce@thisisbruce.com."

I've also begun learning Microsoft Excel and have created myriads of spreadsheets to track the workflow and cashflow. I've learned how to better manage my expenses and how to document EVERYTHING that happens. I've even been able to pay my overhead this month and come very close to hitting my target financial goal, the first time since moving here in September. Yes, business is picking up. Maybe soon I'll actually draw a salary! We'll see. Lots of hurdles to cross in the coming months.

Let's see, I've also modified my website to be more attractive to searches and more content friendly, so new potential customers will be able to see who I am and what I do. It's still a work in progress and I anticipate more changes to come, but at least there's something there to work with. I am now also learning more about the mysteries of Search Engine Optimization as well as CSS. I'm excited to be picking up these things, more and more these days, potential employers want everything from their Art Directors. they want the killer creative mind, the awesome design abilities AND the avid programmer. That is a rare find indeed, but if they're looking for it, chances are there's a population out there that can fill the gap and I need to be on top of it. Not that I'm looking for employment, but I need to keep fresh in the industry, plus I get bored if I'm not stimulated enough, so I'm self-stimulating, er um... learning more every day!

I've been unsuccessful now at becoming an iStock contributing photographer. Seems my images aren't crisp enough and I'm beginning to doubt my photography capabilities. Not sure if it's me or my camera. I have a stigmatism which hinders my ability to sharply focus, but when I look at past pictures, up close in Photoshop, I can't seem to find a definitive focal point and the image seems completely out of focus. Not good. ALL 50 of the images I set aside as my best from this summer are rubbish. It's really quite a blow to the ego. I'm going to keep on shooting, I want to prove a point after all, but not as hopeful as I was about selling my work as stock.

Tuesday, January 01, 2008

Happy New Year

Image: "Nude Reclining on Sofa with Wine" ©Bruce Anttila van Hoover ~ thisisbruce.com

Happy New Year!

I rang in the new year this year in a new way, I was painting. Tia and I discovered a new technique, unique to Montana. Painting with cattle markers. Cattle markers are oil-based sticks, resistant to fading and weather and are applied directly to livestock for the purpose of displaying ownership. Some local artists have been using them to create artwork. We picked up a set of markers, they come in 9 different colors, and have been experimenting with them.

I want to thank Bo for sending a great little art book on living messy, and Tia for encouraging me to get off the sofa!

Enjoy!
Image: "Valentine's Day Pattern" ©Bruce Anttila van Hoover ~ thisisbruce.com

Image: "Bird in Flight" ©Bruce Anttila van Hoover ~ thisisbruce.com

Tuesday, December 25, 2007

Behind Again...


WOW! I have been really away haven't I?

Well, I have been busy... Lots of work in December should make for good paychecks in January. I've also been pounding the proverbial (virtual) pavement recently. I applied for about 15 jobs both permanent and freelance across the country. I have an interview with a company that hires freelance photographers to photograph hotels, which is nicely up my alley, AND it involves some travel! I hope it works out. I'm also trying to get my work accepted to stock photography sites to make a little more income when I can. I submitted my work a month ago, but I guess there's a backlog of people trying to get in. Wish me luck there.

I'm with Bo and that I really haven't had much to say here. Just trying to keep focused on staying busy, updating my website, working, keeping on the path, but it isn't easy. We're trying to remain a one car family, but then that leaves me with either taking Tia to work some days during the week, leaving me with a one-hour commute to and from my work (when I work 10' from our bedroom), or I'm stranded at home. Cheaper yes, less gas, yes, smaller eco footprint, yes, lonely and isolating, OH YEAH.

I miss my blog friends, I miss our connections but frankly haven't felt motivated to reach out, either I don't have enough to say because nothing really ever changes for me here or I don't want to hear myself whine. But I will try to be more positive and more bloggerly in the coming months. It's the silly season so life tends to get a little unbalanced.

Anyway...

Hope you have a safe and prosperous new year!

Wednesday, November 28, 2007

Mindnumbing and Mindboggling!



It's been a slow couple of weeks for me here, I've only had a few small projects to wrap up, Thanksgiving has disrupted any flow I had for work. Holidays seem to do that for freelance workers, it a work hazard.

So I've had some time to tidy up my photography. I took an estimated 1,500 shots this summer so now I'm processing them all. It's tedious and mind-numbing to say the least, but I hope to make it worth my while. I found an awesome resource in Photo.net. Thousands of amateur and professional photographers posting their work and all kinds of information about the industry. I've never seen so much cooperation among people in a profession and I think the design community could learn a few things from it. I won't go into great detail about the site, you can search it out for yourself, but needless to say I have spent HOURS and DAYS learning. I feel like I've had an infusion of knowledge. I only have a couple of images posted right now, but here's my link: http://photo.net/photos/brucimus

So I've taken all my new knowledge and am now applying it to my own photographs. I'm processing 65 out of the 1,500 images for future stock photography websites. It seems like such a small number, but really, I've selected only the best work, and it's taken me more than 40 hours of processing. I'm embracing the idea of someone buying my photography - this is a big step! For too long I've had the desire to know, but never found the right resource, now I'm glad for this time to work on this. Databases, tweaking, embedding copyright and info into the photo files. The work has really been horribly boring, but I think this will produce some nice fruits in the end.

So I came across a roll of film that I've had around for a little while. It was in my refrigerator, in the butter drawer, rolling about whenever the door was opened. I kept forgetting to take it in to be processed. It eventually made the move with us out to Montana. I forgot what was on the half exposed roll. One day about a week or so ago, I remembered to stick the roll in my pocket and take it in for processing. I almost fell over when I saw the images. It was a roll of film from eight-and-a-half years ago of my second tandem skydive from a hot air balloon. Tia took the photos of my jump, I shot the ground images. I got goosebumps when I looked at them for the first time.

So it's 1999. Tia and I were JUST married, literally, within weeks. She was part of a skydive club and was really urging me to embrace it. Then came the hotair balloon. A company from Tennessee (wish I could remember the name of the company - I later did their logo and it ended up on MTV somehow) The club wanted to do jumps out of the balloon, what skydiver WOULDN'T want to do it right? Well, I volunteered to do my second tandem from it. So I'm the only one in the basket, carriage, whatever, without a parachute, besides the pilot. We're hanging by thread and fabric, all of us. We're clibing through 5,000 feet, then 8k, then 10k, then 11k. The pilot and jumpmaster look over the side and say, "This looks good." I respond, "Oh really, how can you tell?" First jumper goes, second, third. My heart is pumping like it's coming out of my chest. I get strapped to my jumpmaster (who is now one of our best friends). We have to climb up the edge of the basket, some four feet, in tandem. Imagine a four-legged, four-armed, two-headed 300+lb beast that has just been born, climbing up a wall backwards. We get to where we need to be, legs on the rail of the basket, grasping the frame of the burner for the hotair. I'm told to dangle my legs, so I do, inside the basket - "NO - OUTSIDE!" I'm forced to remove my grips, I'm trembling with fear - OF FALLING! THREE! TWO! ONE! A silent moment, a whisper of air, my heart in my throat, we're falling backwards watching the balloon rise hundreds of feet above us in an instant, we catch terminal velocity and roll over, tears streaming from my face, I can hear my jumpmaster laughing and I'm screaming it in at 120mph. When we get together, we still giggle about that jump. I have to say one of my own personal highlights, the kind that makes the cover of the sportpage, or the headline of the reel at the 6 o'clock news, the kind that will live with me forever. Enjoy the pics and smile a bit for me.